Aims of my artefact

Aims 

Primary Aim

My aim is to create an infographics video to raise awareness on how the perception of beauty may be influenced, possibly distorted, by the media.

I aim to analyse how the portrayal of beauty put forward by the media can influence the way a person may feel about themselves and highlight the amount of exposure a person is susceptible to on daily basis.

An infographics piece will be the best suited way to achieve my goal of informing the audience of the risks of the Media’s portrayal of beauty.

The purpose of this project is to educate young females who are constantly pressurised to look a certain way.

  

Secondary Aim

On completion of this project, I hope to have learnt new techniques in After Effects and become more fluent in using the programme. I aim to know more about infographics and how it can help display visual data in an interesting way. I hope to know how and why the media has such a big impact on our views of beauty.

My Artefact

6th April 2013

This is my artefact so far. I still have some changes to make with sound.

Ive changed some of my drawings and scenes to neaten things up.
I know my drawings aren't the best, but ive not done Art or anything of that sort before and its quite difficult to keep a steady hand with the computer mouse!

To be fair, i think my drawing has improved since doing Motion Graphics and even more so since the start of my Final Year Project.

Ive spent a lot of time practising and working on my drawing skills.

To make up for the not so good drawings, I have tried to perfect the techniques and effects ive used.

I used a variety of techniques and effects to make my artefact:

Write-on Effect - to introduce new scenes and objects
3D Space - for the money scene, where the camera moves around the scene
Masks - used for transitions in the anti wrinkle cream scene and to introduce facts between scenes
Mask Paths - to animate text movement in the breast augmentation scene
Cameras - to move through scenes
Time Stretch - to slow down and speed up clips such as the scissor clip in the cosmetic surgery scene
Drop Shadow - to create depth in the dieting scene
Expressions - to loop character walk cycles
Fractal Noise - to create the curtain
Mesh Warp - to add realism to the curtain movement
Puppet Tool - to animate the characters walk cycle
CC Slant - to add realism to the curtains opening

I used Final Cut Pro to make my adverts. I filmed a few takes of each clip with a Sony Ex-1 camera. I set up the lighting for high fashion shoots where the lighting is quite washed out making skin glow and look flawless.

I imported the clips into Final Cut
I then chose the clips i wanted and put them into the timeline
I placed them along the timeline as i wanted the advert to play
I colour corrected the clips and added a glow effect to them
I added wipes and fades as tranisitions between each
I then made then writing for the adverts in After Effects, i put an image of the product in the middle and key framed the texts movements in and out of the screen
I then imported this into Final Cut and put it in the timeline
I exported the advert as a QuickTime file and imported it into After Effects.

7th April 2013